Evidence suggests that the most important criterion for evaluating a venture during its first four to five years is market share.

Question

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Market share is a critical factor for evaluating a venture during its initial years because it reflects the company's ability to capture a significant portion of the market demand in comparison to competitors. It also indicates the venture's potential to sustain growth and profitability in the long-run. Other criteria such as revenue, profitability, customer satisfaction, and innovation are also important, but they are influenced by market share.

Evidence Suggests That the Most Important Criterion for Evaluating a Venture