When implementing multiple, widespread campaigns, firms will most likely use a ________ to identify and catalog media coverage.
A) media monitoring service
B) media spokesperson
C) news aggregator
D) blogosphere
E) clipping

Question

Quizplus · Accepted Answer

A media monitoring service is used by firms to track and catalog media coverage across various platforms, making it suitable for managing multiple campaigns.

When Implementing Multiple, Widespread Campaigns, Firms Will Most Likely Use