With referral programs, firms estimate word-of-mouth by monitoring ________.

Name: With referral programs, firms estimate word-of-mouth by monitoring ________.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Referral programs often use mechanisms like coupon redemptions to track how effectively word-of-mouth or referrals are driving new business. When a referred customer uses a coupon, it directly links that transaction to the referral program, allowing firms to estimate the impact of word-of-mouth.

With Referral Programs, Firms Estimate Word-Of-Mouth by Monitoring ________