All of the following are likely causes of incidental word-of-mouth regarding a new hiking boot sold by The Falcon's Lair EXCEPT ________.
A) strong brand image
B) extreme satisfaction
C) product controversy
D) self-produced events
E) product exclusivity

Question

Quizplus · Accepted Answer

Self-produced events by a company are typically a form of direct marketing or advertising rather than a cause of incidental word-of-mouth. Incidental word-of-mouth usually occurs naturally among consumers due to factors like satisfaction, controversy, or the brand's image, rather than being directly generated by the company's own events.

All of the Following Are Likely Causes of Incidental Word-Of-Mouth