Brand image, expertise within the firm, money, and retail presence are resources that should be considered when developing an MPR plan.

Question

Quizplus · Accepted Answer

These are all critical resources that can influence the effectiveness and strategic direction of a Marketing Public Relations (MPR) plan, as they directly impact how a brand communicates with its audience and leverages its strengths in the market.

Brand Image, Expertise Within the Firm, Money, and Retail Presence