A firm that assumes a problem will eventually go away or be forgotten if it is ignored is using the defensive approach to crisis management.

Question

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Ignoring a problem in hopes it will go away is not considered a defensive approach to crisis management; rather, a defensive approach involves actively defending the organization against the accusations or problems, often through communication strategies aimed at mitigating the issue's impact or disputing the claims. Ignoring a problem is more akin to a passive or avoidance strategy, which is generally not recommended in crisis management.

A Firm That Assumes a Problem Will Eventually Go Away