A case study published in which of the following would provide a firm with the greatest MPR value?
A) company Web site
B) firm brochure
C) newspaper
D) white paper
E) blogoshpere

Question

Quizplus · Accepted Answer

Publishing a case study in a newspaper would provide the greatest Marketing Public Relations (MPR) value due to the broad audience reach and the perceived credibility of news media.

A Case Study Published in Which of the Following Would