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All of the Following Steps Should Be Taken Before a Firm's

Question 30

Multiple Choice

All of the following steps should be taken before a firm's subject matter expert is interviewed by a reporter EXCEPT ________.


A) communicating with the reporter before the interview
B) keeping the interviewee fresh by avoiding practice interviews
C) investigating the reporter's style and particular media outlet
D) working with the reporter to clarify the goals of the interview
E) preparing the interviewee with accurate facts and statistics

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