Presenting a company executive as a thought leader is a costly MPR strategy that generates minimal payoffs for a firm.

Question

Quizplus · Accepted Answer

Presenting a company executive as a thought leader can significantly enhance a firm's reputation, credibility, and visibility, leading to various benefits such as increased customer trust, stronger brand positioning, and potentially higher sales, outweighing the costs involved.

Presenting a Company Executive as a Thought Leader Is a Costly