Before choosing which trade show to attend, a marketer should first consider which of the following?
A) location of the show
B) type of press kit to create
C) buying potential of attendees
D) availability of sales personnel
E) seasonal marketing needs

Question

Quizplus · Accepted Answer

The buying potential of attendees is crucial as it determines the likelihood of generating sales and achieving marketing objectives at the trade show.

Before Choosing Which Trade Show to Attend, a Marketer Should