Connectors should be kept informed before, during, and after an event to increase a firm's chances of garnering media attention about the event.
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Q41: A third-party event benefits sponsoring firms because
Q42: Trade shows, seminars, and conferences are events
Q43: A well-planned event can strengthen brand awareness
Q44: Successful MPR events clearly separate the image
Q45: Event selection should be primarily based upon
Q47: Community events are sales-oriented activities that increase
Q48: Trade show management companies are a useful
Q49: MPR professionals must organize and execute trade
Q50: Individuals who attend conferences have the opportunity
Q51: Seminars and conferences used for MPR purposes
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