An MPR professional can assume that consumers who spend time within a particular online environment
A) are not attending to any other medium except online sources of information and news.
B) do not share any traits with other online users, since digital media are highly personalized.
C) are more likely to respond to advertising than to consumer-generated promotional messages.
D) fit into and share purchasing behaviors with the demographic group in that environment.
E) make all their purchases online regardless of price.
Correct Answer:
Verified
Q1: What was the engine that drove the
Q2: Social networks like Facebook and MySpace are
Q3: Sites where participants can produce, publish, control,
Q4: What attracts both consumers and marketers to
Q6: Why should marketers care about social media?
A)
Q7: Why must marketers NOT view a social
Q8: Social media blur the line between connectors
Q9: Video game enthusiasts are an example of
Q10: Which of the following is NOT typical
Q11: What is a major challenge that marketers
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