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Dunkin' Donuts' Utilization of a Facebook Fan Page Is an Example

Question 13

Multiple Choice

Dunkin' Donuts' utilization of a Facebook fan page is an example of


A) a firm all but abandoning the use of conventional advertising.
B) a marketer making effective use of social networking.
C) effective crisis management tactics.
D) how consumers can by perishable products, like doughnuts, online.
E) how a company uses political ambassadors to sell a product around the world.

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