When MPR professionals offer a story to the media that is newsworthy, this means all of the following EXCEPT that
A) they have something worth covering.
B) the story is objective and therefore interesting.
C) the medium has an ulterior motive for publishing it.
D) it tends to drive audiences to the medium covering the story.
E) the story idea contains certain themes that hook audiences.
Correct Answer:
Verified
Q1: A firm can successfully break through the
Q3: Which of the following is NOT a
Q4: Ford's Mustang AV8R campaign strengthened the automaker's
Q5: Reporting on trends is attractive to connectors,
Q6: A subject that is NOT relevant to
Q7: The typical length of a story presented
Q8: Marketers call the art of getting a
Q9: To ensure that connectors see the value
Q10: Being credible to a connector means that
Q11: The notion that people will go along
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