Which of the following is an informal method used by marketers to evaluate connectors?
A) asking customers and other practitioners to identify promotional channels.
B) having connectors answer in-depth, personal questionnaires.
C) determining whether connectors will agree to carry product placement messages.
D) meeting with each connector on an individual basis.
E) hiring an investigative firm to conduct background checks.

Question

Quizplus · Accepted Answer

Asking customers and other practitioners to identify promotional channels is an informal method used by marketers to evaluate connectors, leveraging existing relationships and insights to identify effective promotional strategies.

Which of the Following Is an Informal Method Used by Marketers