A central purpose of a connector list is to serve as a tool for building continuing relationships with the right connectors.
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Q52: Auditing statements typically provide marketers with unbiased
Q53: Selecting a media outlet is the final
Q54: Assembling a solid connector list saves time
Q55: Each connector list should contain two parts:
Q56: "Reach"
refers to the number of times a
Q58: Connector lists are static documents.
Q59: Marketers normally should use every connector on
Q60: The primary outcome of developing a connector
Q61: What are the different types of connectors?
Q62: Briefly describe the two steps in identifying
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