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Marketers Expect Non-Media Connectors to Use Their Own Resources to

Question 4

Multiple Choice

Marketers expect non-media connectors to use their own resources to


A) purchase advertising time and space.
B) distribute free samples to prospective customers.
C) take part in personal selling efforts on behalf of products.
D) influence their friends, family, and people in their professional circles.
E) conduct media audits to determine the size of their audiences.

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