What do MPR professionals call people who tend to be revered for their views on a broad spectrum of topics?
A) thought experts
B) citizen marketers
C) connectors
D) stakeholders
E) opinion leaders
Correct Answer:
Verified
Q12: Reference groups, opinion leaders, and citizen marketers
Q13: Reference groups may be defined as
A) public
Q14: Which of the following is NOT True
Q15: Although the terms "experts" and "opinion leaders"
Have
Q16: In the MPR process, the term "expert"
Q18: The pharmaceutical industry believes that marketing to
Q19: People most often base their opinions about
Q20: Which of the following is NOT an
Q21: In the MPR process, citizen marketers
A) are
Q22: Citizen marketers, according to Ben McConnel and
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