Which of the following is NOT an accurate statement about non-media connectors?
A) NMCs can be ordinary people.
B) The Internet has spurred a rise in the number of NMCs.
C) All NMCs are industry professionals or celebrities.
D) NMCs spread a marketer's message voluntarily.
E) NMCs drive consumer-generated marketing.
Correct Answer:
Verified
Q15: Although the terms "experts" and "opinion leaders"
Have
Q16: In the MPR process, the term "expert"
Q17: What do MPR professionals call people who
Q18: The pharmaceutical industry believes that marketing to
Q19: People most often base their opinions about
Q21: In the MPR process, citizen marketers
A) are
Q22: Citizen marketers, according to Ben McConnel and
Q23: Filters do all of the following EXCEPT
A)
Q24: Fanatics are citizen marketers who are typically
A)
Q25: Facilitators are defined as community creators who
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