While citizen marketers seek to enhance a company's image, MPR professionals
A) must interview each citizen marketer before they are recruited.
B) prefer advertising campaigns for their reliability.
C) need to evaluate their credibility compared to traditional media.
D) find no shortage of industry experts and celebrities to serve as citizen marketers.
E) look negatively on the use of consumers who enjoy participating in a community.
Correct Answer:
Verified
Q23: Filters do all of the following EXCEPT
A)
Q24: Fanatics are citizen marketers who are typically
A)
Q25: Facilitators are defined as community creators who
Q26: Citizen marketers who generate a lot of
Q27: One characteristic of citizen marketers is that
Q29: What is a concern customers have about
Q30: Blogs are considered non-media connectors when they
A)
Q31: Blogs may fulfill a number of MPR
Q32: Offline word-of-mouth is defined as
A) information spread
Q33: MPR professionals should monitor blog posts because
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents