According to a recent study, online word-of-mouth
A) accounts for only seven percent of total word-of-mouth communication.
B) accounts for the majority of total word-of-mouth communication.
C) accounts for half of all word-of-mouth communication.
D) is an intangible type of communication and therefore cannot be measured accurately.
E) is inversely proportional to the volume of offline media mentions.
Correct Answer:
Verified
Q32: Offline word-of-mouth is defined as
A) information spread
Q33: MPR professionals should monitor blog posts because
Q34: Journalists are usually trained professionals with work
Q35: Unlike bloggers, journalists
A) cannot inject opinion into
Q36: Blogs can help companies to accomplish all
Q38: In MPR, telephone and face-to-face conversations present
Q39: What can MPR professionals accomplish by providing
Q40: In addition to online approaches to WOM
Q41: Mass media is the only vehicle available
Q42: Buzz, grassroots, community, and cause marketing are
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