Not all connectors meet all of the criteria necessary to be categorized as citizen marketers.

Question

Quizplus · Accepted Answer

Citizen marketers are individuals who voluntarily advocate for a brand or product without being paid for their efforts. Not all connectors, who are people that link others together in social networks, necessarily meet the criteria to be considered citizen marketers, as they may not actively advocate for a brand or product.

Not All Connectors Meet All of the Criteria Necessary to Be