Briefly describe the reasons why incorporating word-of-mouth into promotional efforts poses a unique challenge to a firm's marketing efforts. Why is word-of-mouth a powerful tool?

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The Answer of Briefly describe the reasons why incorporating word-of-mouth into promotional efforts poses a unique challenge to a firm's marketing efforts. Why is word-of-mouth a powerful tool?

Briefly Describe the Reasons Why Incorporating Word-Of-Mouth into Promotional Efforts