Angela Dobele, David Toleman, and Michael Beverland offered five rules for successful proliferation of a product message. Elaborate on the ways to create and sustain a viral marketing campaign.

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The Answer of Angela Dobele, David Toleman, and Michael Beverland offered five rules for successful proliferation of a product message. Elaborate on the ways to create and sustain a viral marketing campaign.

Angela Dobele, David Toleman, and Michael Beverland Offered Five Rules