Age, income, education, ethnicity, and gender are types of
A) psychographic data.
B) behavioral data.
C) attitudinal measures.
D) psychoanalytic information.
E) demographic information.
Correct Answer:
Verified
Q9: Electronic media are sometimes referred to as
A)
Q10: Social media like Facebook and MySpace represent
Q11: Social media
A) can compete dollar-for-dollar with traditional
Q12: An abundance of media choices makes it
Q13: Marketers are able to classify news media
Q15: Why is psychographic data subjective and open
Q16: All of the following are media formats
Q17: When planning a campaign, an MPR professional
Q18: Which of the following has been the
Q19: Websites of traditional media
A) are in financial
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