Why is media geography a concern to marketers?
A) Marketers can determine whether products can be easily distributed in a specific area.
B) Geography is the principal determinant of advertising rates.
C) Media geography enables marketers to develop personalized vodcasts for connectorsin different regional areas.
D) The FCC does not classify media by location.
E) Media geography is an indicator of the audience served by a particular medium.
Correct Answer:
Verified
Q17: When planning a campaign, an MPR professional
Q18: Which of the following has been the
Q19: Websites of traditional media
A) are in financial
Q20: How have bloggers changed the manner in
Q21: What is the key role of both
Q23: Neilsen is an example of a
A) successful
Q24: The topic of a medium does all
Q25: When do reporters rely most heavily on
Q26: What is a pitch?
A) The angle a
Q27: A journalist who covers a very specific
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