Why Does the Media Rely on a Partnership with Business

Why does the media rely on a partnership with business and public relations practitioners?

A) Media look for opportunities to serve and inform their audiences.
B) Media look for alternatives to advertising revenues.
C) Federal law requires such partnerships in the name of public service.
D) The communications industry is shrinking, and firms are looking for ways to stay in business.
E) Shareholders are pressuring journalists to become more independent.