Which of the following is NOT True about a consumer's experience with a product?
A) The result of a product experience becomes part of the consumer's mental files.
B) Consumers have to change their beliefs before purchasing a product.
C) A consumer typically considers whether to make the same purchase decision again.
D) If the experience is positive, the consumer might become a connector.
E) If the experience is negative, the consumer may communicate negatively to others about the product.

Question

Quizplus · Accepted Answer

Consumers do not necessarily have to change their beliefs before purchasing a product. They might buy out of curiosity, necessity, or impulse without altering their pre-existing beliefs.

Which of the Following Is NOT True About a Consumer's