In what way did MPR enhance Wal-Mart's sales promotion of prescription medications?
A) Using MPR allowed Wal-Mart to halt all of its television advertising.
B) Wal-Mart averted a public image crisis over high pharmaceutical prices.
C) Doctors could once again prescribe generic drugs instead of brand-names.
D) MPR and sales promotion together proved more valuable than sales promotion alone.
E) Wal-Mart became the number one online dispenser of prescription medications.
Correct Answer:
Verified
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