The combination of sales promotion and MPR is far less valuable to an organization than either technique used alone.
Correct Answer:
Verified
Q42: The notion of exchange includes the adoption
Q43: Integrated marketing communications (IMC) generally includes public
Q44: Public relations deals with building corporate image
Q45: Traditionally, public relations and advertising were differentiated
Q46: The buzz generated by television commercials aired
Q48: Media mentions and word-of-mouth are non-threatening means
Q49: Direct marketing and personal selling interface with
Q50: MPR is often the last element of
Q51: MPR typically is the unexpected and unintentional
Q52: Organizations most often use MPR alone, rarely
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