The marketing mix is a set of tools that allows firms to manage the consumer decision-making process.

Name: The marketing mix is a set of tools that allows firms to manage the consumer decision-making process.
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Question

Quizplus · Accepted Answer

The marketing mix, often referred to as the 4Ps (Product, Price, Place, Promotion), is a set of tools that companies use to influence consumer decisions and manage their marketing strategies effectively.

The Marketing Mix Is a Set of Tools That Allows