Factor analysis has been used in marketing to
A) purify original sets of scale items.
B) develop customer profiles.
C) determine key preference attributes.
D) assess a company's image.
E) all of the above.

Question

Quizplus · Accepted Answer

Factor analysis is a statistical method used in marketing for various purposes, including purifying original sets of scale items, developing customer profiles, determining key preference attributes, and assessing a company's image.

Factor Analysis Has Been Used in Marketing to