The following questions focus on Multidimensional Scaling:
-Which of the following is FALSE?
A) Perceptual maps can be created using attribute-based or nonattribute-based approaches.
B) Multidimensional scaling analysis is typically used to refer to the attribute-based approaches to creating perceptual maps.
C) The attribute-based approaches for developing perceptual maps rely on characteristic-by-characteristic assessments of the various objects using, for example, Likert-type scales.
D) a and b.
E) a, b, and c.

Question

Quizplus · Accepted Answer

Multidimensional scaling (MDS) is primarily associated with nonattribute-based approaches to creating perceptual maps, not attribute-based approaches. It focuses on the distances or dissimilarities between objects without relying on predefined attributes or characteristics.

The Following Questions Focus on Multidimensional Scaling