The following questions focus on Multidimensional Scaling:
-Which of the following is FALSE?
A) An advantage of the nonattribute-based approaches over the attribute-based approaches in the development of perceptual maps is that they make naming the dimensions easier.
B) The attribute-based approaches to the development of perceptual maps require a relatively more accurate and complete set of attributes to be specified in advance of data collection.
C) Computer programs for the attribute-based approaches to the development of perceptual maps are more readily available and less expensive to run than are the programs for the nonattribute-based approaches.
D) The attribute rating approaches to multidimensional scaling analysis make it easier in comparison to direct methods to cluster respondents into groups with similar perceptions.
E) The attribute and nonattribute approaches to perceptual mapping can produce very different maps.

Question

Quizplus · Accepted Answer

Nonattribute-based approaches to the development of perceptual maps, such as those used in Multidimensional Scaling (MDS), often make it more difficult to name the dimensions because they emerge from the data rather than being predefined. This contrasts with attribute-based approaches where dimensions are based on specific attributes that are already named.

The Following Questions Focus on Multidimensional Scaling