A retail hardware chain is considering a self-service system for its 326 stores. Ten stores have been selected for a trial period of three months. Ten other stores, matching the experimental stores as closely as possible, have been selected as a control group in which the traditional clerk system will operate. Dollar sales for each of the twenty stores will be recorded weekly for the three month period. Prior to the study, weekly sales will be recorded for a month, as a "before" measure. The difference in sales between the experimental and control groups is expected to help management in its decision.
Answer the following three questions on the basis of the above information.
-Select the alternative that does not represent an extraneous variable.
A) method of operation (self-service vs. clerk)
B) differences in items offered in self-service vs. clerk operated stores
C) any special promotion by any store or stores
D) time period selected, e.g., near Christmas time
E) differences in physical attractiveness of the stores
Correct Answer:
Verified
Q66: The time series experiment is most like
A)
Q67: Time series experiments
A) are the only form
Q68: The most fundamental weakness of the time
Q69: A retail hardware chain is considering a
Q70: A retail hardware chain is considering a
Q72: Descriptive studies are not useful in causal
Q73: Which of the following is TRUE?
A) The
Q74: A market test
A) is done in a
Q75: The following are all problems associated with
Q76: The costs involved in test marketing include
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents