Working for the Allstate Insurance Company, you gather data on the following characteristics for a representative sample of 10,000 drivers: age, sex, miles driven/year, and number of accidents during the past five years. This is an example of
A) an exploratory research strategy.
B) a descriptive research using the field study approach.
C) a descriptive research using the field survey approach.
D) field experiment.
E) none of the above.

Question

Quizplus · Accepted Answer

This is an example of a descriptive research using the field survey approach because it involves systematically collecting data from a sample of individuals to describe the population in terms of age, sex, miles driven per year, and number of accidents. Descriptive research aims to describe characteristics of a population or phenomenon being studied without manipulating the study environment.

Working for the Allstate Insurance Company, You Gather Data on the Following