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Dr Salahma Conducts a Study on Teenagers and Product Preference

Question 80

Multiple Choice

Dr. Salahma conducts a study on teenagers and product preference. In his study, he begins with a diverse sample of 13- to 19-year-olds. However, after the first few trials of the experiment many of the 15-year-old males in the experiment stop responding to the questions and choose not to participate in a follow-up session. Dr. Salahma needs to be concerned about __________.


A) random assignment
B) selective attention
C) cohort effects
D) selective dropout

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