When globe manufacturer Power Company discovered that their third largest customer type - elementary schools has a ROS of (10%) they decided to keep elementary schools as customers. Which of the following would be legitimate reasons to keep elementary schools as customers?

Question

Quizplus · Accepted Answer

Each option presents a legitimate reason for keeping elementary schools as customers despite a low Return on Sales (ROS). A) suggests indirect marketing benefits, B) indicates a strategy to access more profitable markets, and C) highlights the opportunity to sell additional, more profitable products.

When Globe Manufacturer Power Company Discovered That Their Third Largest