Arlington Marketing Research is a local market research firm, which provides on site interviews at local malls and retail outlets. The basic unit of service is a completed marketing research survey. All telemarketing personnel, mostly college students, are paid by the hour. Supervisory labor is salaried
Required: For each cost listed, indicate whether the activity should be classified as Unit-level, Product-level, Batch- level, Customer-level or Facility-level. Indicate an appropriate cost driver to be used to allocate the cost to products. Justify your answers, if necessary.

Question

Arlington Marketing Research is a local market research firm, which provides on site interviews at local malls and retail outlets. The basic unit of service is a completed marketing research survey. All telemarketing personnel, mostly college students, are paid by the hour. Supervisory labor is salaried
  Required: For each cost listed, indicate whether the activity should be classified as Unit-level, Product-level, Batch- level, Customer-level or Facility-level. Indicate an appropriate cost driver to be used to allocate the cost to products. Justify your answers, if necessary.

Quizplus · Accepted Answer

The Answer of Arlington Marketing Research is a local market research firm, which provides on site interviews at local malls and retail outlets. The basic unit of service is a completed marketing research survey. All telemarketing personnel, mostly college students, are paid by the hour. Supervisory labor is salaried
  Required: For each cost listed, indicate whether the activity should be classified as Unit-level, Product-level, Batch- level, Customer-level or Facility-level. Indicate an appropriate cost driver to be used to allocate the cost to products. Justify your answers, if necessary.

Arlington Marketing Research Is a Local Market Research Firm, Which