Gift cards from select retailers are popular with loyalty programs as they can be used to purchase anything at a given specialty retailer.
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Q13: Very often, surveys are used by marketers
Q14: Survey results are aggregated offline for the
Q15: Contests can be a strong tool for
Q16: Offering a points-based loyalty program is generally
Q17: Points-based programs are notoriously difficult to understand,
Q19: Loyalty programs are always between the brand
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Q23: Marketing to existing customers is always the
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