____ is a specific form of marketing that aims to use a core audience to spread the word to other consumers, in effect, doing the marketer's work for them.

Question

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Viral marketing specifically aims to leverage a core audience to spread a marketing message to a wider audience, much like how a virus spreads, thereby doing the marketer's work for them by relying on word-of-mouth and social sharing.

____ Is a Specific Form of Marketing That Aims to Use