A(n) ____ campaign is one in which the marketer deliberately creates aspects of the campaign in such a way that the audience will be compelled to pass the message on to others.

Question

Quizplus · Accepted Answer

A viral campaign is designed with the intention of spreading rapidly among users, much like a virus, by encouraging those who receive the message to share it with others.

A(n) ____ Campaign Is One in Which the Marketer Deliberately