The relationship between offline and online information in a customer's purchasing decision is generally as simple as a shopper sitting down to review product information online before going to a store and making a purchase.

Question

Quizplus · Accepted Answer

The relationship between offline and online information in a customer's purchasing decision is complex, involving multiple touchpoints and channels. Customers often engage in a non-linear journey, researching online, seeking recommendations on social media, visiting stores to experience products firsthand, and sometimes completing the purchase online or offline based on convenience, price, or personal preference.

The Relationship Between Offline and Online Information in a Customer's