Brand loyalty is a consumer's commitment to a brand, and it occurs when a consumer will go out of his or her way to buy specific brands that they trust, even if they are harder to find or more expensive than other available options.

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Brand loyalty is indeed the phenomenon where consumers develop a strong preference for a particular brand, leading them to repeatedly purchase products from that brand despite potential inconveniences or higher costs, due to their trust and positive experiences with the brand.

Brand Loyalty Is a Consumer's Commitment to a Brand, and It