"Mark has been asked by his manager at work to test whether a new brand of washing powder is perceived by customers as superior to the old one." What research strategy would be most appropriate for Mark to use?
A) Experiment
B) Archival research
C) Case Study
D) Ethnography

Question

Quizplus · Accepted Answer

An experiment would be most appropriate as it allows Mark to control variables and directly compare customer perceptions of the new versus the old washing powder, providing clear evidence of any perceived superiority.

"Mark Has Been Asked by His Manager at Work to Test