"Harriet works for a large national charity. Donation levels are falling in her region and she has decided to do her student project on donation behaviours in a time of recession. She is going to work closely with the marketing department during her investigation and she hopes her findings will enable the charity to raise its donation income as a result of her findings." What research strategy is being described here?

Question

Quizplus · Accepted Answer

Harriet is conducting action research as she is actively working with the marketing department to investigate and implement changes based on her findings to improve donation levels.

"Harriet Works for a Large National Charity