Which of these is the most important way a "focus group" differs from a "group interview"?
A) It doesn't, they are interchangeable terms
B) They have a clearly defined topic for discussion
C) They are only carried out for studies in marketing
D) They are conducted with a larger sample

Question

Quizplus · Accepted Answer

Focus groups are specifically designed to discuss a clearly defined topic, whereas group interviews may not have such a focused agenda.

Which of These Is the Most Important Way a "Focus