"Keiran is carrying out research into the Greek hotel industry. He is undertaking a case study of one large hotel to find out whether the physical appearance of front of house staff has a favourable effect on guests' perceptions of service quality." What is Keiran's independent variable?
A) Service quality
B) Occupational role
C) Physical appearance
D) Guest perceptions

Question

Quizplus · Accepted Answer

The independent variable is the one that is manipulated or changed to observe its effect on the dependent variable. In this case, Keiran is examining how the physical appearance of front of house staff affects guests' perceptions of service quality, making physical appearance the independent variable.

"Keiran Is Carrying Out Research into the Greek Hotel Industry