"Alison has developed a theory from the literature she has read about companies' approaches to disposing of waste electronic equipment. She draws up a list of themes, conducts some interviews and than looks to see if they appear in her data." What approach has she taken to her analysis here?
A) Inductive
B) Deductive
C) Grounded
D) Quantitative

Question

Quizplus · Accepted Answer

Alison has taken a deductive approach because she started with a theory and then looked for evidence in her data to support or refute it.

"Alison Has Developed a Theory from the Literature She Has