A termcoined in the 1980s to describe how the broadcast industry reaches niche audiences is

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Narrowcasting refers to targeting media messages at specific segments of the public defined by values, preferences, demographic attributes, or subscription. It contrasts with broadcasting, which is aimed at a broad general audience. This term became particularly relevant with the rise of cable television and the internet, which allowed for more specialized channels and content.

A Termcoined in the 1980s to Describe How the Broadcast